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SEO Simplified

The Smart Way to Learn SEO in 2020

Teach Me SEO

"Sam is one of the best internet marketers out there…he is well worth his fee."

- Neil Patel, QuickSprout

SEO, or Search Engine Optimization, is the art of helping website owners to get more visitors from search engines.

In 2020, Microsoft named SEO the #1 most in-demand hard skill.

SEO is in high demand, it pays VERY well, and you can do it from anywhere with a laptop and an internet connection. It may well be the most remote friendly occupation out there...no hands to shake, no viruses to spread ;)

But what makes this SEO course so special? How is this different from every other course out there??

  1. Neuroscience - A lot is known about human attention span and how to optimize focus and learning, and this course integrates these findings into its structure. Almost all videos are less than 10 minutes long (the maximum length you should aim for to maintain attention).
  2. Psychology - People learn best when they want to learn a subject, not when someone is forcing them to. I treat you like an adult, assume you're genuinely here to learn, and don't include things like quizzes or enforced viewing order. You're an adult, and I treat you like one.
  3. Experience - There are only a small handful of people in the world with my level of SEO experience. I've personally managed SEO work on over 300 websites, including many of the Fortune 500 and multiple sites with many billions of pages, complicated ecommerce infrastructure, and tens of millions of dollars in marketing budgets.

I call this course SEO Simplified for a reason:

The key is to simplify the concepts, without losing any of the important bits...and that's what I've done here ;)

Now, the SEO industry is worth an estimated $72 BILLION dollars per year, and the industry is growing roughly 5-10% per year. Over 1,000,000 people worldwide work in SEO in some capacity, but...

There are roughly 30 million businesses JUST IN THE USA, 200 million business worldwide, and 644 million active websites...and just 1 to 2 million SEOs to service those.

Clearly we need more people who know SEO!

The low-end hourly rate for a half-decent English speaking SEO freelancer is $50-$75/hr (yes, really, go look on UpWork), and the industry averages are much higher. Check out this data from my buddy John over at GetCredo.com:


John is very well known in the SEO space, and he polled a TON of freelancers, consultants and agencies to see what they're charging. These numbers aren't outliers...these are norms.

$136.25/hr average for consultants...if you're billing 40 hours a week, that's over $275,000/yr.

When I started in the SEO space, I charged $50/hr, and nobody EVER so much as blinked at that price. I quickly learned I was undercharging, as most new freelancers do. Whoops!

Now I routinely charge $250+ per hour (sometimes as high as $500-$1,000/hr for certain tricky projects), and still, nobody ever complains about pricing. They pay it, gladly. Why?

Because the value you can add to a business as an SEO can improve their revenue so much that it's worth the cost to them, and they know it.

In fact, I had one client where my work with them over a 2 year period added $70,000,000 in additional revenue. I made $5k/mo from them, and probably should have charged more. ¯\_(ツ)_/¯

Their ROI on that project was insane :) How's that for high impact?

Even better, SEO is still one of those things you can't really learn in college or even at a trade school.

You still, for the most part, have to learn online and by trial and error, hands on, which means that nobody cares what school you went to or what you studied in college...all they care is that you understand SEO and can show some sort of track record.

So, to sum all of that up:

  • You have a $72 billion dollar industry that is growing like hotcakes
  • A total noob can charge $50-$75/hr, easily, and that number rises rapidly with experience
  • For ever 1 SEO practitioner, there are ~200 companies and ~644 websites out there
  • It doesn't require a college degree, just knowledge
  • Oh, and did I mention that you can do this from anywhere as long as you have a laptop and internet? (I've traveled the world non-stop for the last 2+ years with my family, working from my laptop, and the business just keeps rolling in.)

Are you ready to learn SEO? Here's what you're about to get:

1. The best SEO training course available, period. I built the SEO course I wish I'd had when I first started, and I've worked hard to explain search engine optimization in a way that anyone can understand. This is SEO from first principles...not just the what, but the underlying WHY behind every facet of SEO.

2. Access to a variety of templates and processes to help you in your SEO journey, as well as extensive links to tools, articles, and additional resources to help you learn SEO from end-to-end. I'll be adding more from time-to-time.

3. Upon completion of this SEO course, you will be issued a certificate you can present to current or future employers or clients to show your proficiency in the material covered by this course.

4. Access to a private Discord group where you can interact with other course students, ask questions, and get feedback.

So who am I, and why should you learn from me?

Your Instructor


Sam McRoberts
Sam McRoberts

Sam is the owner of VUDU Marketing, and has been doing SEO and online marketing for over 20 years. He's done SEO work for companies such as Amazon, HTC, Microsoft, Nokia, Goodreads, HostGator, as well as for numerous influencers such as Neil Patel, Pat Flynn, Chris Ducker, Steve Kamb, and Matt Kepnes.

Sam's work has been featured on Forbes, Inc., Entrepreneur, Moz, Search Engine Journal, EOFire, Smart Passive Income, and Quick Sprout. He has also written for Inc. and Entrepreneur.


SEO may seem complex, but it really doesn't have to be.

Every concept in the world of SEO can be boiled down into simple, easy to digest principles, and simplifying complex things just happens to be my superpower.

This SEO course is designed to teach you everything you need to know to form a solid foundation of search engine optimization principles.

Think of it as SEO From First Principles.

You're not an SEO expert (yet), but you want to be. Maybe you've heard that SEO is a fast growing industry, with awesome salaries, and you want to add that skill to your toolbox.

As we've already covered, an entry-level freelance SEO can easily pull in $50-$75/hr, and an experienced, top-tier SEO consultant can command $250-$1,000+/hr (this is what I charge, and my clients happily pay it).

There are tons of places online to learn SEO, but it's REALLY hard to find a clean, well structured SEO course. Random articles here and there just won't cut it.

Enter SEO Simplified.

SEO Simplified is the most comprehensive yet easy to understand SEO course out there. It consists of 12 detailed modules that cover the field of search engine optimization from end-to-end, as follows:

  1. An Intro to SEO - This first module is entirely free, just scroll down to the Class Curriculum section to start watching.
  2. Why is SEO Important?
  3. SEO Metrics
  4. SEO Tools
  5. SEO Research
  6. Leveraging SEO for YOUR Business
  7. On-Page SEO
  8. Off-Site SEO
  9. Technical SEO
  10. Content Marketing
  11. Blackhat SEO
  12. The Future of SEO
  13. BONUS

By the end of this course you will have gained a thorough understanding of the fundamental first principles of SEO, allowing you to begin your journey in the SEO space as either an employee or a freelancer, whichever floats your boat.


"Sam is a large thinker, always considering the evolving landscape of SEO and Social media. The guidance and strategy Sam provided was extremely valuable to our company."

- Tracey Kelly, CEO, Door to Door Storage

Is it worth it?

Over the last 20 years I've done SEO work for over 350 companies, on sites ranging from 1 page to 2.5 BILLION pages. I've added over $200,000,000 in measurable revenue to these companies directly from the SEO work I've done.

And I'm highly selective about which companies I work with. I say no to more clients than I accept.

Now, for a small fraction of what I'd charge for a consulting engagement, you get access to 20 years of accumulated SEO knowledge and wisdom, distilled down to core principles that you can easily consume and understand.

You can use these principles to radically boost traffic and revenue to your website, or to help land a high-paying job in the SEO space.

It's worth it :) So...what are you waiting for??

"Sam is one of the most creative minds I have ever worked with. In his understanding and implementations of SEO, he stands above the rest."

- AJ Wilcox, CEO, B2Linked

Course Curriculum


  SEO Simplified Course Overview
Available in days
days after you enroll

"I have met a lot of so called SEO Gurus in my profession but there are a few who really stand out . Sam is one of those. He truly is an expert at his craft and someone whose knowledge and skill is unsurpassed."

- Jon Lisbin, Chairman & Founder, Point It

Frequently Asked Questions


Will this SEO course make me an expert?
No, nothing but time and experience actually doing SEO will make you an expert. But this SEO course will take you pretty far down the SEO rabbit hole, and you'll be well on your way :)
I'm not sure I can afford this...
We offer a generous payment plan, but if you can't afford it, you can't afford it. But if you're looking to learn SEO as a future practitioner, keep in mind that a mediocre SEO can easily make $100/hr. I routinely make $500-$1,000/hr consulting. If you're a business owner or marketing manager, keep in mind that shoddy SEO work can literally cause a business to fold (I've seen it happen more than once, to multi-million dollar businesses). The value of this course should FAR exceed the price you paid.
What is your refund policy?
We offer a full refund within the first 30 days, so long as you've completed less than half the course. If you complete most or all of the course and THEN want a refund, yeah, we're not buying it. Chargebacks will be disputed.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to this SEO course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Do you have any sort of income guarantee?
Of course not 🤦🏻‍♂️ Consider this our potential earnings disclaimer: You can't guarantee someone else's income earning ability unless you have full control over that person. I don't control you...you control you. If you learn the material, and start working in the industry, you should be able to do very well, but it's up to you to actually put in the work and make that happen. Capisce?

"I was down 30% in Google traffic...Sam identified all the problems with my site, and we got that 30% back and then some. Now I go to Sam for all my SEO needs."

- Matt Kepnes, NomadicMatt.com

Get started now!